The Digital Britain Report

This week saw the launch of the Digital Britain report, the UK Government's strategic vision to ensure the UK is at the leading edge of the global digital economy.

Some of the highlights include a guaranteed 2MBps broadband for every household by 2012, a 50p tax on all broadband usage, and the possibility that profits from BBC Worldwide, the corporation's commercial arm, will be used to pay for public service programming on other channels.

Key highlights and full report.

- Sam

Wolfram Alpha on the iPhone

Following on from the recent launch of Wolfram Alpha, the search engine has now been optimised for use on the iPhone and iPod devices.

The 'computational knowledge engine' works by calculating answers to specific questions, and the move follows pressure from users who posted their idea on the Alpha Community page. The company is also listening to fans' recommendations via the Community Page on what features they would like to see on the iPhone application, which is in development.

You can get it here

Augmented Reality Campaigns Round-up

We love Augmented Reality.

Here's something useful for brainstorming brand campaigns - see here a neat round-up of some of the latest and greatest AR campaigns, developed either for commercial or more artistic purposes.

- Sam

iPhone-Controlled Ads

The world’s first iPhone-controlled LCD adverts have been developed by UK-based digital comms agency, Clusta, and are proving popular in train stations and shopping centres globally. iPhone users passing by can interact with the contents displayed on the screens from their handset.

Objects on the screen can be moved by making finger movements on the iPhone’s screen, and users can even change colours and other features of the contents on the LCD screen. Clusta has essentially developed an API which allows for any input via the phone, including movement from the accelerometer or audio from the microphone.

This is truly a way of being able to engage the target audience, integrating digital OOH with mobile, with each experience being unique to each user. However, limiting the service to just iPhone users will have a massive impact on reach, and Clusta must soon extend the technology to cover interaction with all smartphones in order to reach its full potential and effectiveness.

The agency also claims that the technology is not just limited for exploitation in OOH, but could one day be used by people to interact with any Flash based process including banners or websites, implying the potential for brand involvement is endless.

- Antonia

Social Media Rules of Engagement

We often refer to the rules of engagement within social media.

Mashable neatly rounds-up the top 10 here. Handy for any brand or marketer considering dipping their toe into the social media space.

- Sam

Project Natal is born

There are some very exciting goings-on over at Xbox which promise to have serious impacts on the gaming industry.

Announced during Microsoft’s annual E3 press conference, Project Natal is the new hands-free control system for the Xbox. The motion sensing camera allows users to direct action within games by moving their hands or body, without the need for a controller. In this way Natal becomes one step more advanced than the Nintendo Wii.

It has huge implications on the Xbox’s appeal to a key hard-to-reach market – notably those who don’t consider themselves ‘gamers.’ Nintendo first tapped into this market with the launch of the Nintendo Wii, and games such as WiiFit and RockBand, demonstrating that the traditional two-hand controller is itself perhaps the biggest barrier to preventing people from taking up gaming.

The innovation isn’t solely limited to gaming though – users will be able to make use of the technology in the films and anything else they have on their Xbox, without touching any hardware. The introduction of Project Natal, which will apparently be compatible with every Xbox 360, clearly frees up people’s perception of gaming and the opportunities available.

Have a read here and here.

- Sam