Hello all,
I have been traveling the past 5 business days so apologies for the lack of content. Check out this URL:
http://www.youtube.com/watch?v=FZ1st1Vw2kY
A gamer had posted a 'glitch' in the Electronics Arts golf game Tiger Woods 08 where Tiger could walk on water and still hit a golf ball. EA responded in a great manner while also promoting the new release for the game.
These are the types of examples which we are showcasing to our clients. EA is a large company but they are reading posts from users and responding to them in a way which drives loyalty and provides entertainment.
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