Microsoft has launched an updated version of Internet Explorer (8) to include “InPrivate” settings which allow users to visit websites without disclosing their browsing habits, thereby eliminating unwanted ads.
“InPrivate,” available on Explorer 8 and currently only in Beta version, lets users see in advance what content is being delivered from third party sites. Users can then choose to block the content, including advertising and software. Web cookies are then deleted when the tab is closed.
It certainly proves a challenge to the advertising models of its rivals, including Google’s DoubleClick, which delivers targeted advertising to users based on their browsing behaviour.
- Sam
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