WPP has formed a strategic partnership with Omniture, the online optimisation company, which will see the marketing services group invest $25m in Omniture shares and place Omniture consultants inside WPP agencies.
The partnership also includes joint approaches to mutual clients and joint technology development, including the integration of Omniture and WPP data and products.
The two companies will also share marketing insights and consult on best practices, with 500 WPP employees trained on Omniture products within the first year of the partnership.
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- Sam
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