Focus on Twitter

There has been much in the press in the last week about Twitter, including how investors have just poured $35million into the two year-old start-up.

Have a read of this opinion piece which sheds some light on just how the micro-blogging platform can offer a direct, real-time view into consumer sentiment, something which is certainly highly valuable for brands and marketers.

http://www.techcrunch.com/2009/02/15/mining-the-thought-stream/

- Sam