General Electric has launched an attractive campaign for consumers to find out more about alternative energy sources. To advertise the Smart Grid technology, part of its Ecomagination campaign, the electricity company is informing and educating users via a digital hologram, found at www.plugintothesmartgrid.com
It’s a neat example of a seemingly traditional industry utilising innovative modern technology to bring an idea to life. Augmented Reality allows users to play around with 3D models of wind power and solar energy with only a webcam and a solar panel marker, which can be printed out from the website, found on GE print ads, or used from an iPhone. Check out the demo here and have a go for yourself.
- Sam
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