Spotify, the free music streaming service, is to launch mood-targeted advertising, according to reports.
Spotify already employs demographic targeting for its display and audio ads, and has now accounced it will be introducing the new mood-targeting within the year. It is also available as a premium service without ads.
“If you're a brand that needs to reach people in a relaxed mindset – perhaps they're listening to Ibiza chill-out or Mozart – we know that 15-24 is in that mindset and therefore you can serve the right brand to them,” explains UK Sales Director Jon Mitchell.
Not that all Mozart is relaxing of course, so hopefully Spotify will be narrowing down its categorisation for this mood-targeting not just by artist but also by tracks.
- Sam
Showing posts with label targeting. Show all posts
Showing posts with label targeting. Show all posts
Tuesday, 21 April 2009
Tuesday, 24 March 2009
SocialMedia Launches “Word of Mouth” Ads
The concept of OpenID and using a user's social graph to distribute content is starting to gain steam. While I am confused as to why the major portals aren't using this more, companies like SocialMedia are offering advertisers a way of syndicating content and using other people to promote engagement with the brand. See the post below from TechCrunch for more information:
SocialMedia, a company that specializes in advertising across social networks, has released a new form of advertising dubbed the “WOMI”, or Word of Mouth Impression. WOMI campaigns present visitors with ads asking them for some kind of input either though a multiple choice question or using a text field. SocialMedia then uses this input to customize ads which are shown to the user’s friends on the same social network.
For example, if an ad for Star Wars had a call-to-action asking if I was on the Light Side or Dark Side of the Force, it could take my response and then present my friends with an ad that said “Jason is on the Light Side, how about you?”. In turn, their responses are passed on to all of their friends, making this among the first kind of advertising with a viral element. This interaction makes the ads mini-social applications in and of themselves, and have proven to be very successful in trial campaigns.
Research firm Dynamic Logic found that over three months WOMI resulted in increased awareness, favorability, and purchases for the Fortune 500 company running the campaign. In fact, the campaign did so well that it placed among the top 20% of all social media campaigns ever analyzed by the firm, which has been in the business for nine years.
WOMIs are compliant with industry-standard IAB ad sizes, so they can be shown on most sites and social network applications without any customization needed. SocialMedia says that publishers outside of the social networks can also deploy the ads by tapping in vistors’ social graphs using services like Facebook Connect.
SocialMedia, a company that specializes in advertising across social networks, has released a new form of advertising dubbed the “WOMI”, or Word of Mouth Impression. WOMI campaigns present visitors with ads asking them for some kind of input either though a multiple choice question or using a text field. SocialMedia then uses this input to customize ads which are shown to the user’s friends on the same social network.
For example, if an ad for Star Wars had a call-to-action asking if I was on the Light Side or Dark Side of the Force, it could take my response and then present my friends with an ad that said “Jason is on the Light Side, how about you?”. In turn, their responses are passed on to all of their friends, making this among the first kind of advertising with a viral element. This interaction makes the ads mini-social applications in and of themselves, and have proven to be very successful in trial campaigns.
Research firm Dynamic Logic found that over three months WOMI resulted in increased awareness, favorability, and purchases for the Fortune 500 company running the campaign. In fact, the campaign did so well that it placed among the top 20% of all social media campaigns ever analyzed by the firm, which has been in the business for nine years.
WOMIs are compliant with industry-standard IAB ad sizes, so they can be shown on most sites and social network applications without any customization needed. SocialMedia says that publishers outside of the social networks can also deploy the ads by tapping in vistors’ social graphs using services like Facebook Connect.
Monday, 23 February 2009
Digital Advertising Most Effective after 6pm
New research by the IAB (Internet Advertising Bureau) suggests that online consumers are more receptive to digital advertising after 6pm across all age groups, and that they prefer ads whilst shopping and researching.
Read the report here.
- Sam
Read the report here.
- Sam
Monday, 1 December 2008
Phorm faces more hurdles
Differences of opinion over strategy have been cited as the main reason behind the Chairman, COO and two non-executive directors walking out on the controversial behavioural targeting technology company, Phorm.
The news was announced by Phorm in a statement. One of the employees, Stephen Heyer, the non-executive chairman, only joined the company in August.
Three non-executives have already been replaced with former chancellor of the exchequer Norman Lamont, former Ofcom chief policy partner Kip Meek and investment banker Stefan Allesch-Taylor. The CEO commented, “They bring extensive experience on government, business, regulatory matters and financial markets."As we move into the next phase of our development, the priority will be to build momentum in the rollout of our strategy."
Phorm has faced a number of hold-ups since the launch of its behavioural tracking system, the OIP (Open Internet Exchange), due to concerns it breaches the privacy of internet users, but it appeared to be on track after receiving backing from the UK Government in September (see blog posting on 22nd September '08). Watch this space for more Phorm updates when we have them.
- Sam
Tuesday, 26 August 2008
Facebook's new ad format
Latest news from the Facebook camp is that they are trialling a new advertising format called ‘engagement ads,’ dovetailing off three of the network’s common user features, ‘commenting,’ becoming a ‘fan’ and giving ‘gifts.’
Dubbed an ‘engagement ad,’ Facebook is hoping that these ads will prove to be more interactive for users than those in the standard format. The idea is that advertisers will become part of the community, interacting with users in the same way users interact with each other.
Engagement ads can be broken down into 3 categories:
Comments:
For example if a new movie is advertised, users will be able to comment in the space beneath the video, and when the ad is then served to the user’s friends, they can see the comment and add to it; also their news feed will show that their friend has commented on the ad.
Fan:
While it’s nothing new to be able to visit a brand page and become a fan, this simply allows the brand to go out across Facebook in order to draw in fans.
Gifts:
Facebook is differentiating between offering standard gifts (such as a teddy bear) and those created by advertisers. The ad-created gifts will only be distributed through the engagement ad format and will be charged on a CPM basis, plus additional fees for the level of targeting required by the advertiser.
Our initial reaction is a positive one, especially to the ‘comments’ option, as we see advertisers and publishers working harder to deliver relevant advertising to the target audience and encouraging user interaction. It will be interesting to see how advertisers choose to incentivise users to leave comments, thereby personalising future impressions.
Initial beta tests are being carried out with a select number of advertisers during September so we’ll keep an eye out for timing and development updates.
- Sam
Dubbed an ‘engagement ad,’ Facebook is hoping that these ads will prove to be more interactive for users than those in the standard format. The idea is that advertisers will become part of the community, interacting with users in the same way users interact with each other.
Engagement ads can be broken down into 3 categories:
Comments:
For example if a new movie is advertised, users will be able to comment in the space beneath the video, and when the ad is then served to the user’s friends, they can see the comment and add to it; also their news feed will show that their friend has commented on the ad.
Fan:
While it’s nothing new to be able to visit a brand page and become a fan, this simply allows the brand to go out across Facebook in order to draw in fans.
Gifts:
Facebook is differentiating between offering standard gifts (such as a teddy bear) and those created by advertisers. The ad-created gifts will only be distributed through the engagement ad format and will be charged on a CPM basis, plus additional fees for the level of targeting required by the advertiser.
Our initial reaction is a positive one, especially to the ‘comments’ option, as we see advertisers and publishers working harder to deliver relevant advertising to the target audience and encouraging user interaction. It will be interesting to see how advertisers choose to incentivise users to leave comments, thereby personalising future impressions.
Initial beta tests are being carried out with a select number of advertisers during September so we’ll keep an eye out for timing and development updates.
- Sam
Thursday, 14 August 2008
18 ways to target search on Google (The Inquisitr)
http://www.inquisitr.com/2314/18-ways-to-power-search-google/
Great article on ways that you can target your copy sets and keywords on Google:
Everyone uses Google, but most people search Google by entering the term or word they are looking for without ever using any of Google’s built in features. Google is great as it is, but as the web gets bigger even Google, once famed for its great results, is delivering poorer results for basic search terms.
Google power users know the tricks, and they aren’t hard to pick up at all. Using Google’s built in features helps you find what you’re looking for faster, and that’s always a good thing. Here’s 18 ways to power search Google that you can use today to improve your Google experience.
Not: adding a minus (-) allows you to narrow your search, for example if you wanted to search for New York but not City you’d enter New York -City
Either/or. Google looks for the combination of terms you type in, but you can tell it to look for multiple words, for example Olympic or Gold. The short cut is so Olympic Gold works as well
Specific Document Types use the modifier “filetype:” if you’re looking for documents or pictures, for example blogging filetype:pdf delivers pdf documents that include the word blogging.
Quotation marks: I use this trick regularly. If you’re looking for the exact phrase, not the words entered, do your search like this “I did but see her passing by”
Wildcard: old DOS users will remember doing directory searches using an asterisk (*) as a wildcard, and Google supports wildcard entries as well. Example: blogging *.com.au
Definitions: stuck on a word you don’t understand? in Google, it’s as simple as define:word to deliver you a list of definitions
Similar terms: ~ in front of a word tells Google to look for similar terms to that word, for example ~blog web 2.0
Site Specific Search: another shortcut I use regularly. To search within a specific site, start the query with site:name.com term. Other rules can be used in the search.
Calculator: who would have thought you could use Google as a calculator. Google supports /*-+ for a result.
Phone Listing: Want to know who your missed call was from? type phonebook:555-555-5555 for the answer. Works primarily in the United States.
Links: want to know who is linking to your blog, or even specific post? enter link:url.com into Google for the answer.
Format specific search: sometimes finding what you want in Google can be difficult, but Google offers a range of format specific search sites. Google News, Blog Search, even Video are a few Google sites you can use to find what you’re looking for.
Area Code Lookup: type in the US area code into Google to find out where the area code is.
Movies: Get the latest movie times at your local cinema by typing movie:movie name zip.
Stock Price: enter a valid stock symbol for the latest reported stock price, for example YHOO.
Music: want the details of a song? use music:song name for Music specific search on Google
Metric conversion: convert imperial measurements to metric and back again quickly via the Google search box. For example: 100 lbs in kg
Term location: use inurl:, intitle:, intext:, or inanchor: to tell Google where it should look for the term your looking for.
Cache: Google keeps a comprehensive cache database of many websites, and you can search this database by starting your search with cached:
Naturally, many of these features and more, including the ability to define the date rage for content, can be access via the advanced search link next to the Google search button.
Great article on ways that you can target your copy sets and keywords on Google:
Everyone uses Google, but most people search Google by entering the term or word they are looking for without ever using any of Google’s built in features. Google is great as it is, but as the web gets bigger even Google, once famed for its great results, is delivering poorer results for basic search terms.
Google power users know the tricks, and they aren’t hard to pick up at all. Using Google’s built in features helps you find what you’re looking for faster, and that’s always a good thing. Here’s 18 ways to power search Google that you can use today to improve your Google experience.
Not: adding a minus (-) allows you to narrow your search, for example if you wanted to search for New York but not City you’d enter New York -City
Either/or. Google looks for the combination of terms you type in, but you can tell it to look for multiple words, for example Olympic or Gold. The short cut is so Olympic Gold works as well
Specific Document Types use the modifier “filetype:” if you’re looking for documents or pictures, for example blogging filetype:pdf delivers pdf documents that include the word blogging.
Quotation marks: I use this trick regularly. If you’re looking for the exact phrase, not the words entered, do your search like this “I did but see her passing by”
Wildcard: old DOS users will remember doing directory searches using an asterisk (*) as a wildcard, and Google supports wildcard entries as well. Example: blogging *.com.au
Definitions: stuck on a word you don’t understand? in Google, it’s as simple as define:word to deliver you a list of definitions
Similar terms: ~ in front of a word tells Google to look for similar terms to that word, for example ~blog web 2.0
Site Specific Search: another shortcut I use regularly. To search within a specific site, start the query with site:name.com term. Other rules can be used in the search.
Calculator: who would have thought you could use Google as a calculator. Google supports /*-+ for a result.
Phone Listing: Want to know who your missed call was from? type phonebook:555-555-5555 for the answer. Works primarily in the United States.
Links: want to know who is linking to your blog, or even specific post? enter link:url.com into Google for the answer.
Format specific search: sometimes finding what you want in Google can be difficult, but Google offers a range of format specific search sites. Google News, Blog Search, even Video are a few Google sites you can use to find what you’re looking for.
Area Code Lookup: type in the US area code into Google to find out where the area code is.
Movies: Get the latest movie times at your local cinema by typing movie:movie name zip.
Stock Price: enter a valid stock symbol for the latest reported stock price, for example YHOO.
Music: want the details of a song? use music:song name for Music specific search on Google
Metric conversion: convert imperial measurements to metric and back again quickly via the Google search box. For example: 100 lbs in kg
Term location: use inurl:, intitle:, intext:, or inanchor: to tell Google where it should look for the term your looking for.
Cache: Google keeps a comprehensive cache database of many websites, and you can search this database by starting your search with cached:
Naturally, many of these features and more, including the ability to define the date rage for content, can be access via the advanced search link next to the Google search button.
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