Check out this long but worthwhile article by Chris Anderson, author of The Long Tail and editor of http://www.wired.com/, on how and why the concept of “free” will fundamentally change the face of the business model, with a shift towards giving away products but making money off upgrades and additional services. The article is from February but we're flagging it again here in the light of Anderson's forthcoming publication of the book "Free" in July.
http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=1
- Sam
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