Recent buzz around developments in social media has included a possible buy-out of Twitter by Google, suggesting the microblogging service’s content is valuable to the search giant’s search engine index.
The posting of millions of real-time comments, musings and announcements is clearly an important development in search and social media as a whole, as companies such as Google look at ways of mining data for information otherwise sought in a search engine.
Twitter recently launched www.exectweets.com whereby users can find and follow the insights of top business executives, including Virgin’s Richard Branson. Exectweets.com was launched in partnership with Microsoft, demonstrating how major brands can get involved in sponsoring the service. Given that Twitter hasn’t yet worked out how to generate revenue, despite being hugely popular, this is an interesting venture into third party advertising.
- Sam
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