AQA 63336, the text question and answer business, has launched a micro-blogging service that allows users to set up their own free SMS feed and get paid each time updates, news, offers and alerts are sent to their subscribers' mobiles. AQA2U can be used by the casual user or businesses alike for whenever they wish to share information with friends and colleagues, or fans and customers.
Coined “micro-blogging with a business model”, publishers will be incentivised by AQA with the offer of 25p per text, up to a maximum of £3.50 per month. The financial incentive lies in maximising the amount of subscribers each publisher can commit to sign up. For example with 250 subscribers, someone could earn up to £3,000 per year.
Charities are especially incentivised to get on board with the service as they receive the full cut of 12p per text normally pocketed by AQA. The Samaritans, WellChild and Straight Talking are already signed up for the launch.
If users are passionate enough about a particular brand to sacrifice a few pounds per month to keep in touch, then this could well be an effective business model.
- Sam
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