Universal Music has partnered with Google to launch Vevo.com, a new ad-supported online music and video service. Vevo will act as a premium online music video hub, hosting Universal Music’s official music promo videos.
Additionally, Google’s YouTube has renewed its partnership with the record company to give users access to User Generated Content videos containing music from Universal’s artists. On YouTube, this content will be available exclusively through a new Vevo channel and branded video player. Google and Universal will share advertising revenue from both platforms.
Content creators are clearly still getting involved in the ad-funded content arena. It will be interesting to see what the take-up is for this new service, and whether the ad-funded model is still alive and kicking.
- Sam
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