Microsoft’s latest offering is the new search engine, Bing, its Live Search replacement and rival to Yahoo!, not Google, it claims.
Coined the 'decision engine', Bing aims to make search easier and more user friendly by serving up results based on similar previous searches. So if a user searches for a holiday or flight for example, they are served price offers, travel guides and destination information, rather than a list of websites. Information is served in tabbed categories such as shopping, travel, news, maps, videos and images. Users will also be presented with a ‘best match' and ‘instant result' without needing to navigate away from the results page.
The service is going live imminently in the US and in Q4 ’09 in the UK, with a beta version in the meantime.
Microsoft claims users abandon 30% of searches due to unsatisfactory results, something they wish to improve on to increase benefits to advertisers and maximise revenue.
- Sam
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