Currently Twitter’s search functionality offers valuable insight into what users are saying in real-time. However that insight is soon to become even more valuable as Twitter announced this week it is adding additional features to its search tool.
Notably, Twitter will crawl and index the links people add in their posts, not just the text they write. Also it will sort search results by Twitterers’ reputations, not just by chronology. Just how they rank reputation remains to be seen. However these developments certainly increase Twitter’s worth and value to brands and marketers alike.
- Sam
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