Augmented reality has seen a huge rise in recent months , the problem however is that it is meant to be a technology that is based on utility and yet it is overrun with gimmicks. It is able to create innovative and sustained engagement between its brands and its consumer but it is becoming more difficult to achieve that, even though it should be becoming easier! A high percentage of people will still not download browser plug-ins or software online, no matter how cool the app is.
What we should take away from this is that it may seem cool and cutting edge at the time but unless it serves a real purpose it probably won’t do well. We must think about why the user would bother, why do they need this?
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