Coca-cola has teamed up with Christian Porter and Bogusky to launch their facial recognition Facebook app. The idea is that Coke Zero is so similar to Coca-Cola Classic that you can’t tell the difference. It uses the same software that is used by law enforcement to find faces in crowds but only uses photos of people that have signed up to the app, not of the entire network.
The interesting thing about this is not only that it is using cutting edge software with a riskily invasive hook; but that it propels the participants to rate on their match. This allows for the software to be improved and refined by the users. It also allows you to contact your twin and so potentially opening up another side of the social media site, allowing you to be in contact with someone with whom you do not share friends, but looks!
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