http://www.dapper.net/
http://www.techcrunch.com/2008/11/10/dapper-mashup-ads-turns-your-website-into-contextual-display-ads/
It's not news that click through rates are not that high from an industry average level. Why is that? There are several reasons but one of the main ones is that users don't want to leave the site that they are already visiting. Another reason is that the ads that aren't relevant to what they are seeking.
A new type of ad from Dapper is helping the cause of the display ad. The concept is simple but effective: take the latest and relevant content from an advertisers website and pipe it into a banner ad. This basically makes the ad a mini website for the brand or publisher. As that should be the goal of any advertiser with the way that broadband penetration rates are going, this is a good service to check out.
According to the article, they are seeing 3-5x improvement in click through rates by using these types of ads.
Rick
http://www.techcrunch.com/2008/11/10/dapper-mashup-ads-turns-your-website-into-contextual-display-ads/
It's not news that click through rates are not that high from an industry average level. Why is that? There are several reasons but one of the main ones is that users don't want to leave the site that they are already visiting. Another reason is that the ads that aren't relevant to what they are seeking.
A new type of ad from Dapper is helping the cause of the display ad. The concept is simple but effective: take the latest and relevant content from an advertisers website and pipe it into a banner ad. This basically makes the ad a mini website for the brand or publisher. As that should be the goal of any advertiser with the way that broadband penetration rates are going, this is a good service to check out.
According to the article, they are seeing 3-5x improvement in click through rates by using these types of ads.
Rick
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