While the world's media has been gripped by the developments of the US elections, reports have emerged on what the parties have been spending on advertising, and notably the shift from traditional to digital. Check out a selection of articles here, from how Obama's online ad spend approached $8 million, to an interesting piece on how digital was leveraged to enlist hard to reach young African-American and Latin voters in the Obama campaign, ultimately playing a key part in the democrat party’s success.
http://www.brandrepublic.com/Global/News/860172/Obama-victory-credited-digital-advice-strategist-Axelrod/?DCMP=EMC-GlobalBulletin
http://www.clickz.com/showPage.html?page=3631586
http://www.paidcontent.org/entry/419-looking-at-the-obama-campaign-through-the-digital-traditional-ad-spend/
- Sam
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