LinkedIn, the global social network with 30 million professionals across 150 industries, has unveiled plans to open up its global network to test market research as a potential new revenue model.
The announcement demonstrates attempts by key social networks to generate revenue within social media outside of simple advertising or sponsorship. One thing is for sure, the surveys should be highly targetable due to the transparency and trustworthy nature of the site, as well as its ability to select groups according to specialised sectors, including experience, seniority and geography.
Trials have been taking place for six months and already have a participation rate of up to 20%, suggesting LinkedIn could take a strong hold in the market against its competitors.
http://adage.com/digital/article?article_id=132003
- Sam
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