Football Superstars, the first “massively multi-player online game,” which recreates a 3D virtual football world allowing thousands of players to compete simultaneously, has recently launched under the watchful gaze of major brands aiming to capitalise on in-game advertising. IGA Worldwide, the leading in-game advertising provider, has already signed up Reebok, Nokia and Puma as partners, with the latter recreating its Carnaby Street store inside the game.
Football Superstars allows players to re-create themselves online as a footballer and then roam freely within the interactive virtual world. Away from the pitch players can socialise in restaurants, bars and clubs, shop for the latest equipment and designer clothes, train in the gym, tease the paparazzi and even pick themselves up a WAG.
As part of the deal Reebok will be using the platform to launch its Ambassador Programme, in which it will be hunting for the best amateur players across the globe. Successful applicants will win prizes in and outside of the game, from in-game currency and both real and virtual sports equipment, to a real life opportunity to interview Thierry Henry.
Another sports virtual world has entered the fray, this time golf. Coining itself the ‘world’s most authentic online golf experience,’ World Golf Tour (WGT)’s aim is to make golf the most accessible and affordable sport for all.
There is a strong social aspect to the game, with players given the option to personalise their profile page and avatar, share pictures and videos, collect friends and share game tips. Players can also read and comment on the latest golf news on the blog and forum. With HD graphics and no need to download software, players can compete simultaneously with friends and families, conversing via in-game chat, sharing scores and testing new equipment.
Check out http://www.wgt.com/. It will be interesting to watch how long it takes for major brands to come on board.
- Sam
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