Check out this interesting report by the Chartered Institute of Marketing (CIM) which provides a detailed analysis on social network marketing on Facebook and MySpace in the UK.
It specifically looks at engagement marketing techniques used by brands and suggests brands need to work much harder to engage their public than just looking for users to become a 'fan' of the brand.
The report is free after inputting your details.
http://www.socialnetworkmarketinguk.com/
- Sam
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment