Latest research from the Internet Advertising Bureau states that internet advertising spend grew 21% year on year in the first half of 2008 in the UK. Online ad expenditure increased by £348.2m to a massive £1.7bn, as the overall advertising market fell by 0.7%.
Out of all online ad spend, paid search continues to dominate the growth, as it swelled by 28% to £981m year on year in the first half of this year
Guy Phillipson, chief executive officer of the IAB UK, said: "Online is not immune from the economic downturn, but while other sectors see falls in expenditure the internet is still experiencing an incredible increase and is propping up the entire advertising market. The growth in internet advertising spend is beating all expectations as advertisers look to maximise their budgets, and take advantage of new display advertising formats such as video."
The research was carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC).
http://www.brandrepublic.com/Digital/News/851330/Online-adspend-21-total-ad-market-falls-07/?DCMP=EMC-Digital-Bulletin
- Sam
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