Please click on the link below for an interesting article on social graphs, i.e. our online peer network, how this influences user behaviour within social networks and the broader web, and the significant impact this is having on marketing and advertising.
The article also talks about how OpenSocial is going to make people’s social graph more portable, exploring the possibility of bringing consumers' social graphs to a brand website.
Happy reading!
http://www.goingsocialnow.com/2008/08/a-new-frontier-of-social-influ.html
- Sam
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