“A Message From Earth,” Bebo’s communication mission whereby its online community creates and then votes on messages to be sent into space, has been so successful (10m online video views in the first month), it is being made into a TV show. Opportunities will exist to integrate brands in the Bebo project.
Following on from the news that the story of Facebook is being made into a feature film, is the true measure of success making the transition from online to the small or large screen?
http://www.brandrepublic.com/Digital/News/847150/Bebo-Message-Earth-project-become-TV-show/?DCMP=EMC-Digital-Bulletin
- Sam
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