More news from the BBC this week, as it launches Radio Pop, a social networking website specifically for radio listeners.
Users can listen to their choice of stations through the Radio Pop player, create a personal record of their preferred programs, see what their friends are listening to and make recommendations to users within the network.
Favourite stations and shows can be tagged, or “popped,” thereby providing user data which is made visible to everyone within the network. This online behaviour is then displayed by graphs and lists showing listeners' favourite and recommended stations and shows.
The idea is to track user behaviour to allow the broadcaster to send targeted promotions to users as well as analyse their listening habits, which can currently only be done via radio industry measurement organisations like Rajar.
The service currently only supports live, rather than on demand listening. There is also no integration with the iPlayer – yet – but it is another example of a major player experimenting in the social networking arena.
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