With TV and the internet moving closer together every day, Google has made a historic deal with NBC to become the cable channel’s third party ad broker. Only a few years ago, no television network would have considered letting any independent third party company deal with its advertising, let alone an internet-based search company, but with TV now trying to keep up with new technology, this may be the way forward.
The deal gives NBC a fresh take on advertising not to mention a bigger catalogue of advertisers. And with Google having to constantly keep up with the ever-evolving internet, they will provide NBC with a vital partnership that will keep NBC ahead of their competitors and up-to-date with technology and changing media.
http://adage.com/mediaworks/article?article_id=130970
- Antonia Lim
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