The on-screen information will be refreshed in real-time thanks to Intel technology in order to show who is currently winning a ‘battle of the bands’ style competition.
Unsigned acts who have submitted their tracks to the “Intel Studio” website will be in with a chance of winning a support slot at a series of Intel Studio gigs, as voted for by visitors to the website. Each time the ad is run on the individual digital screens, which are located along the escalators and above the tracks, information will be pulled in live from the “Intel Studio” site to give a newsfeed of the state of play.
All in all it’s a neat demonstration of how new outdoor digital formats are converging with other media channels, as well as a clever way of an advertiser involving people in the brand experience rather than just shouting about its supposed attributes.
-Sam
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